Pepero Day (빼빼로데이): Korea’s Sweetest Celebration
Pepero Day (빼빼로데이) is a modern Korean celebration observed on November 11 each year. On this day, people exchange Pepero — thin, chocolate-covered biscuit sticks — as a symbol of affection, friendship, and even love.
📅 Why November 11?
Pepero Day is celebrated on 11/11 because the date resembles four Pepero sticks (| | | |). The symmetry and cuteness of the date made it perfect for a snack-themed holiday, and it quickly became popular among students and young couples.
🍫 What is Pepero?
Pepero (빼빼로) is a snack produced by Lotte — a major Korean confectionery company. It’s similar to Japan’s Pocky, but with more variety in flavors and presentation. Some popular flavors include:
- ✅ Chocolate
- ✅ Almond & Chocolate
- ✅ White Cookie
- ✅ Strawberry
- ✅ Green Tea
- ✅ Giant Pepero (for dramatic gestures!)
💌 How Do People Celebrate?
Celebrating Pepero Day is simple but heartwarming:
- 💖 Give a box of Pepero to your crush, friend, or loved one.
- 📸 Take cute selfies holding Pepero sticks together.
- 🎁 Some even go the extra mile by creating DIY Pepero gift boxes or writing love notes inside.
💸 A Marketing Holiday?
While Pepero Day is beloved by many, critics call it a “commercial holiday” similar to Valentine’s Day. It’s true — Lotte’s sales skyrocket in November, and convenience stores overflow with Pepero gift packs. But for many Koreans, it’s more about fun and connection than consumerism.
🎯 Fun & Surprising Facts
- 🔹 Some schools in Korea have banned Pepero Day gift exchanges to prevent distraction!
- 🔹 There’s even a rumor that Pepero Day began with two girls in Busan who exchanged Pepero to wish each other to “grow tall and slim like Pepero sticks.”
- 🔹 Lotte introduced Pepero Day Couple Packages in department stores — including flowers, teddy bears, and of course, Pepero.
👫 Pepero Day vs. Valentine's Day
While Valentine’s Day is more about men receiving gifts in Korea, Pepero Day is considered more mutual. Friends, classmates, coworkers — anyone can exchange Pepero sticks with one another regardless of romantic intention.
📌 Final Thoughts
Whether you’re in Korea or just learning about its fun traditions, Pepero Day is a delightful way to share sweetness and smiles. So next November 11, why not join in the fun and give someone a Pepero?
Have you ever received (or given) Pepero? 🍓🍫🌰